One thing that we are always told is “businesses need good marketing.” But what does that mean? Do we rely on people who have years of experience in the field of business or marketing? Are their ideas evolving though? There are many young people coming through University or making their own businesses who are the future of the field. These people are often overlooked in smaller to medium sized businesses though.
That’s why they stay that way though. Those big businesses are always on the hunt for new talent, new ideas and new people. Allowing them to flourish. They know that to stay at the top they need fresh ideas, lest they get bogged down somewhere in the middle. These smaller companies need to embrace the future of marketing; either by allowing their current staff some education, or by allowing newer hires to express their ideas more readily.